{"id":46385,"date":"2022-02-15T18:14:14","date_gmt":"2022-02-15T23:14:14","guid":{"rendered":"http:\/\/www.aclu.org\/issues\/consumer-privacy"},"modified":"2025-06-17T17:02:05","modified_gmt":"2025-06-17T21:02:05","slug":"consumer-privacy","status":"publish","type":"issue","link":"https:\/\/www.aclu.org\/issues\/privacy-technology\/consumer-privacy","title":{"rendered":"Consumer Privacy"},"parent":46641,"menu_order":5,"template":"","class_list":["post-46385","issue","type-issue","status-publish","hentry"],"acf":{"featured-image":210810,"intro":"The ACLU works in courts, legislatures, and communities to defend and preserve the individual rights and liberties that the Constitution and the laws of the United States guarantee everyone in this country.","what-you-need-to-know":null,"promo":{"description":"","button":"","url":""},"faq":{"description":"","faq-items":null},"featured-stories":null,"latest-stories":null,"whats-at-stake":{"title":"What's at Stake","description":"The government security establishment is not the only threat to our privacy; most of the transactions that we engage in are with private companies. In recent decades, the private sector has learned that personal information is a valuable commodity, giving companies a strong incentive to collect as much data as they can about all of us. Indeed, we have seen the private sector engage in increasingly pervasive surveillance of individuals and their activities, transactions, and lifestyles. In the absence of regulatory restrictions, this trend will only intensify as the full fury and genius of capitalism applies itself to spying<\/em> on all of us.\r\n\r\nThis spying threatens to create new opportunities for corporate manipulation and control of individuals, to accentuate the advantages and disadvantages experienced by different groups, and to generally shift power from individuals to powerful companies.\r\n\r\nCorporate privacy invasions are often opaque or invisible to customers or poorly understood by them. In other cases, lack of choices leaves consumers with little alternative but to give up their privacy in exchange for valuable services. As a result, marketplace competition is typically not a sufficient force to protect consumers\u2019 privacy. The ACLU works to promote carefully constructed statutory protections so that we can enjoy innovative new goods and services without giving up our privacy.\r\n\r\nThe ACLU of California has created a guide for businesses featuring advice on how to respect people\u2019s privacy and free speech rights. The guide includes over 100 case studies showing how following the ACLU\u2019s best practices can benefit not only users, but also companies\u2019 profitability.\r\n\r\nVisit the ACLU's guide, Privacy and Free Speech: It's Good For Business.<\/a>"},"actions":"","drupal-id":125,"is_hidden_issue":""},"yoast_head":"\nAmerican Civil Liberties Union<\/title>\n<meta name=\"description\" content=\"The ACLU works in courts, legislatures, and communities to defend and preserve the individual rights and liberties that the Constitution and the laws of the United States guarantee everyone in this country.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer Privacy | American Civil Liberties Union\" \/>\n<meta property=\"og:description\" content=\"The ACLU works in courts, legislatures, and communities to defend and preserve the individual rights and liberties that the Constitution and the laws of the United States guarantee everyone in this country.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aclu.org\/issues\/privacy-technology\/consumer-privacy\" \/>\n<meta property=\"og:site_name\" content=\"American Civil Liberties Union\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-17T21:02:05+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@aclu\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.aclu.org\/issues\/privacy-technology\/consumer-privacy\",\"url\":\"https:\/\/www.aclu.org\/issues\/privacy-technology\/consumer-privacy\",\"name\":\"Consumer Privacy | American Civil Liberties Union\",\"isPartOf\":{\"@id\":\"https:\/\/www.aclu.org\/#website\"},\"datePublished\":\"2022-02-15T23:14:14+00:00\",\"dateModified\":\"2025-06-17T21:02:05+00:00\",\"description\":\"The ACLU works in courts, legislatures, and communities to defend and preserve the individual rights and liberties that the Constitution and the laws of the United States guarantee everyone in this country.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.aclu.org\/issues\/privacy-technology\/consumer-privacy\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aclu.org\/#website\",\"url\":\"https:\/\/www.aclu.org\/\",\"name\":\"American Civil Liberties Union\",\"description\":\"The ACLU dares to create a more perfect union \u2014 beyond one person, party, or side. 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